Faline
A boutique storefront that sells the way the shop feels.
Faline is a concept for an independent fashion boutique whose online presence felt nothing like the shop itself. This concept pairs an editorial storefront with an inventory dashboard that keeps stock accurate across the physical shop and the website.
The boutique's website used a generic e-commerce template that undersold the curation of the shop, and stock levels between the physical store and the website were tracked separately, causing items to sell online after they had already sold in person.
An editorial storefront that presents pieces the way the shop does, in considered groupings rather than an undifferentiated grid, backed by an inventory dashboard that keeps stock synchronized between the shop floor and the website in real time.
Considered, curated product groupings presented with brand photography instead of a generic product grid.
Stock levels synchronized between the physical shop and the website to prevent overselling.
No more selling stock online that has already sold in the shop
A storefront that reflects the boutique's curation instead of a generic template
One inventory system shared between the physical shop and the website
A shopping experience that feels consistent with an in-person visit
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